How to create branded video content: complete step by step guide

Brand video content is one of the strongest ways to build recognition and trust online. When people trave through your video, they must know it is yours even before you say a word. It happens through consistency: your logo, your color, your font, and all your video display must match the identity that you have done with difficulty.

The challenge is that practicing this often feels messy. The creator finally dug through the folder, changing the size of the logo, or trying to remember which blue color is “official”.

That’s where the podcastle brand kit enters. This makes every brand element in one space and makes it easy to apply it to your video.

In this guide, we will run through how to manage your brand kit, record branded videos, edit it to match your identity, and share a few tips so that everything looks polished.

Add visual branded with a podcastle brand kit

Before recording or editing, you want your brand assets to be set. Brand kit like a home base for everything that represents you. After you set it up, the assets are always clicked every time you start a new project.

1. Click “KIT Brand”

Open a brand kit from your podcastle dashboard. It takes you to the hub where the logo, color, fonts, and other assets live.

2. Type your brand or company in the search bar

Easy to find your brand and podcastle will attract all the assets directly from the web (PS if nothing appears, you can build a kit from the start.)

3. Check the double is the right element and add to the brand kit

Confirm variations of logos, colors, and font names match your brand guidelines, then add to your brand kit.

4. Add more brand assets as needed

Upload alternative logos, background images, intro and outro slating, music sting, and approved imagery. Use a clear file name so that the teammates know which version will be used.

How to record branded videos

After everything is ready to be used under your brand kit, the next step is to let it shine in your content. This is the way you can apply your identity to the recording.

1. Go to “recording”

This is where you will enter your recording studio and find all your branded video elements, ready to be applied to your long distance recordings.

2. Click “Customization”

Under “customization”, you will be able to see the full picture of your brand kit, change your background, add your logo, and more.

3. Create your branded recording and waiting room

Click the background combination and any logo you want, along with the final touch, and that’s it! The really -branded video is ready to be made.

How to edit branded videos

After your recording is complete, they will be stored safely on the podcastle for you to edit later. Which says, if you forget to add branded elements to your video during the recording phase, or you think of adding branded assets to other videos, this is the way you can finish it in the video editor.

1. Visit the “Video Project”

Whether it’s to work on branded videos from your recording studio, or other video projects completely, you can edit everything from here.

2. Open the “Brand Kit” in the left device bar

This reveals your approved style assets and preset. Everything is ready to be added to the timeline.

3. Add your brand element to your video

Place your logo in the right place, apply your color palette to the background, and switch subtitle fonts to the type you do.

Tips when making branded videos

Good branding feels natural. It supports the story and helps viewers identify you without asking for attention from himself. The part below gives you a practical habit that you can use immediately.

1. Color and contrast. Use your primary color for the main accent and maintain a neutral background to maintain focus on the face and product. Check contrast in the lower subtitles and thirds so that the text is read clearly on bright and dark recordings.
2. Typography that sounds well. Choose one headline font and one body font from your brand kit. Use a consistent size for titles, information, and calls in each video so that the rhythm feels familiar.
3. Information that matches your voice. Select the subtitle style that suits your content. Take care of the short line, use the sentence case, and avoid the weight effect that makes you read harder on a small screen.
4. Three lower with the goal. Lower Thirds must introduce people or parts, not against the frame. Use a single animation style and keep using it so that the language of motion feels intentional.
5. The logo is still smooth. Place the logo in the corner with a safe margin far from the edge. Keep your opacity solid for short videos and consider lighter water marks for long form content.
6. Movement that feels consistent. Adopt a small series of transitions and use it throughout the project. Punchy pieces for energetic content and smoother movements for interviews or demonstrations.
7. B-Roll that supports the brand. Match B-Roll with your world and tone of color. If your palette is cold and clean, avoid clips that are leaning warm and sandy unless there is a clear reason.
8. The sound sounds like you. Choose music that reflects your brand energy. Keep the sound and dialogue clearly, and arrange music to sit under a speech so that viewers never want to hear.
9. Framing ready-platform. Plan the layout for 16: 9, 1: 1, and 9:16 from the start. Save the text and face important in the safe zone so that no one is cut on the cellphone.
10. Template that saves time. Make a template for intro, outros, and thirds lower in the editor. Reuse them to speed up production and lock consistency.

Try podcastle brand kit

A consistent display must be easy. Brand Kit gives you a place for logos, colors, fonts, and media so that you can apply it in seconds when you record and edit. Wake up your kit once, make it faster every time afterwards.

Ready to make your video can be recognized at a glance? Try the podcastle brand kit and send your next project with a clean and consistent display.